THE ROLE OF RESOURCE POTENTIAL IN THE FORMATION OF COMPETITIVE STRATEGIES OF UKRAINIAN AGRICULTURAL ENTERPRISES

Abstract

The tasks of formation of competitive strategies of agrarian enterprises and increase of their competitiveness are the main factors of development in market conditions. The activity of agricultural enterprises is connected with competition and the need to form competitive advantages, the nature of which depends on the resource potential of economic entities. One of the most important problems of development of domestic enterprises of agrarian sector is the low level of efficiency of using their resource potential. That is why the aim of the article is to analyze and evaluate the effectiveness of resource potential of agricultural enterprises for determining the scope of their further competitive struggle and the formation of competitive strategies. Methodology. Theoretical and methodological basis of the study consisted of the works of domestic and foreign scientists on the use of resource potential of agrarian enterprises. The complexity and focus of the study ensured the use of a systematic approach as a methodological basis. The following methods were used in the study: statistical method (in determining the production of gross agricultural output), correlation and regression analysis (to identify the relationship between gross output of agricultural enterprises and the use of various types of their resources); abstract-logical method (in formulating conclusions). As a result of the study the components of the resource potential of agrarian enterprises were determined, its characteristics were given and the dynamics during 2016-2020 were analyzed. The factors on which the efficiency of the use of resource potential by enterprises of the agrarian sector and the main reasons for the loss of resources in agricultural production were determined. The most influential components of the resource potential of agricultural enterprises and their combinations were identified through the development of correlation and regression model. The main approaches to choosing a competitive strategy of agrarian companies based on the evaluation of their resources were determined. The algorithm of formation of competitive strategies of enterprises in the agricultural sector, taking into account the resource potential, and identified its main stages. Practical relevance. The implementation of the results of the study will ensure the formation of effective competitive strategies of enterprises in the agricultural sector to improve their competitiveness. Scientific novelty. The analysis and evaluation of the resource potential of agrarian enterprises is proposed to carry out with the help of correlation and regression analysis, which allows to determine the degree of dependence of production on the use of different types of resources and their combinations and the possibility of forming competitive strategies of agrarian enterprises, taking into account the impact of these resources.