EVALUATION OF EFFICIENCY OF USING RESOURCE POTENTIAL OF RURAL AREAS: METHODOLOGICAL APPROACH

Abstract

The aim of the article is to study the methodological tools for assessing the resource potential of the region. The purpose of determining the assessment and analysis of the use of resource potential of regions is to ensure economic growth. The principal methodological approach on the basis of the process approach to the management of the quality of economic growth is distinguished – the coordination of the region’s development potential with its results and the substantiation of the strategy for the future on this basis. Assessing the effectiveness of the use of resource potential of rural areas is determined by identifying external and internal threats of socioeconomic and environmental orientation. There are two main approaches to assessing the regional economic potential of the region – reproductive and behavioral. Assessment of the resource potential of rural areas should be based on its components: natural, agricultural, human, financial and economic, infrastructural, investment, innovation, business, social, administrative, historical and cultural, marketing, information, recreational potential. Methodology. Assessment of the effectiveness of the use of potential includes: analysis of the action of economic entities of the territory on the use of its resources; comparative analysis of absolute indicators of the real and financial sectors of the territory; analysis of the potential of the territory by market relations. The tools for assessing the effectiveness of the use of resource potential of the territory include the analysis of indicators and indicators of the process of realization of resource potential. Practical implications. The formation of the assessment of the efficiency of the use of the resource potential of rural areas requires a comprehensive approach, which is carried out using a certain algorithm, which provides for the following stages: analysis of the internal and external environment (preparatory stage); defining a system of indicators to assess effectiveness; calculation of group and integrated indicators of sustainable development of rural areas; analysis of the results of a comprehensive assessment of the effectiveness of sustainable development of rural areas; development and implementation of targeted territorial development programs. Under the assessment of resource potential is understood the definition of its value in value terms in terms of constituent elements: investment, natural resource and labor potential. A methodological approach based on the comparison of the potentially possible theoretical level of use of the region’s potential with the available actual indicators has been developed, which allows estimating the reserves according to the analyzed components of the potential. Regarding the development of resource potential, a financial and economic mechanism has been developed to ensure the accumulation of investment resources in the regions through high-efficiency use of the state budget, local budget, borrowed funds and other credit allocations. Value/originality. The use of group and integrated indicators allows to identify not only the problems of rural development, but also the reasons for their occurrence, to carry out effective and purposeful solution of tasks to ensure the established strategic goal. Therefore, the methodological approach to assessing the effectiveness of sustainable development of rural areas makes it possible to analyze the current state of rural development. The proposed method of assessing the effectiveness of the use of resource potential for rural development is a necessary element of the analysis of rural development in order to develop and implement tactical, operational and strategic decisions at each stage of regional and national programs.