An europium(III) coordination binuclear compound [Eu2(o-MBA)6(phen)2] (o-MBA = ortho-methylbenzoate, phen = 1,10-phenantroline) has been synthesized and investigated by X-ray diffraction method, thermogravimetric analysis (TGA), infrared (IR) and photoluminescence (PL) spectroscopy. The single crystal X-Ray diffraction measurements show that the compound crystallizes in the triclinic centrosymmetric space group P-1. The PL excitation spectrum displays a broad band between 300 and 420 nm and a number of sharp transitions between 384 and 590 nm, which can be attributed to the Eu3+ 4f6 intra-shell excitation transitions. The complex exhibits characteristic narrow, metal-centred emission bands, which are determined by the radiative transitions of the Eu3+ ion, from the first excited non-degenerate 5D0 level to the 7FJ (J = 0–4) manifold. The compound shows intense hypersensitive transition 5D0→7F2 which dominates the PL emission spectrum. The dipole strengths of the transitions were determined from the emission spectra in terms of Judd-Ofelt (JO) intensity parameters Ωλ (λ = 2, 4). The high intensity bright-red emission of the complex can be attributed to highly polarizable ligands environment and the low site symmetry (Ci) around the lanthanide ions. We suppose that the J-mixing effect in the Eu(III) ions is responsible for enhanced peak maximum of the 5D0→7F0 transition.