The study reveals the essence of the phenomenon of deferred demand as an engine of the development of post-COVID tourism. Professor Simon Hudson's opinion on the peculiarities of tourism development in the COVID and post-COVID periods according to his published work “COVID-19 & Travel Impacts, Responses and Outcomes” is presented. The trends of the development and recovery of the tourism industry in the world in the post-pandemic period are highlighted, taking into account the effect of the deferred demand factor. The peculiarities of the development and restoration of the tourism industry and the field of hospitality in Ukraine in the post-pandemic period are shown, with examples from the domestic practice of outbound and inbound tourism.

The article states that COVID-19 significantly affects the global economic, political and socio-cultural systems, so global and market losses due to the pandemic will be huge. However, it is extremely difficult to assess them now due to the lack of sufficient statistical data and the reluctance of some companies, industries and countries to disclose the level of economic decline. In our view, the nature, unprecedented circumstances and consequences of this pandemic show that crisis will lead to profound and long-term structural and transformational changes in international tourism. The author notes that the inaccessibility of international tourism and the closure of external borders due to the pandemic is a catalyst for the growth and development of demand for domestic tourism. These conditions are a great opportunity for the Ukrainian tourism market to demonstrate its potential to citizens by providing a quality domestic tourism product. It is noted that the pandemic is forcing most tourism enterprises to innovate and adapt to unprecedented changes in the business. Successful innovation will certainly be of strategic importance, helping to keep businesses competitive during and after the pandemic.

The purpose of the work is to analyze the effectiveness and relevance of using opinion leaders to promote a tourism product. The methodological basis of the study is a critical analysis of the basic definitions of influence marketing, methods of induction and deduction, as well as conducting empirical research (questionnaires). Scientific novelty. A new format of marketing communication for a tourist enterprise has been defined. Innovative tools for the promotion of a tourism product have been identified. A study was conducted, during which data was collected on the distribution of advertising among opinion leaders, the most popular social networks, the level of trust in advertising among influencers and popular bloggers, the use of information from opinion leaders in professional activities, and thematic types of blogs that are followed the most. Effective tools of influence-marketing which can be used in the tourist sphere are analyzed. It was revealed that advertising among opinion leaders has recently become a mass phenomenon, and the level of trust in it is constantly growing. Types of cooperation with opinion leaders have been defined. The expediency of using influence marketing to promote a tourist product has been substantiated.

The purpose of the study is to determine the impact of locavorism on the development of gastronomic tourism the Sumy region. The research methodology is based on the collection of factual data, the synthesis and analysis of information material, and the study of scientific and practical developments of domestic and foreign experts in the field of gastronomic tourism. Locavorism as a model of food consumption, features of this concept, reasons and history of its occurrence are analyzed. The main signs of locavorism and the connection with gastronomic tourism have been studied. Examples of reflecting the principles of locavorism in the Sumy region through authentic dishes and gastronomic festivals are presented. Five basic principles of locavorism are identified: consumption of only local food (grown and produced in the region of human habitation), seasonality (characterized by consumption of fruits and vegetables according to the season, refusal of imported food), environmental friendliness (due to reduced globalization and logistics costs load on the environment), naturalness (rejection of products grown by genetic engineering technologies), support for local producers (use of products made by local producers). The analysis showed that locavorism has many positive features. These are, in particular, the revival and popularization of traditional regional cuisine, the development of local producers of agricultural products and producers of organic products, the creation of local craft enterprises, the reduction of imports, the positive impact on ecology, and the improvement of the population health, which in the long run will contribute to the health of the nation. It has been established that the development of locavorism will make it possible to establish a direct connection between urban consumers and rural producers, which will enable craft producers to sell their products at decent prices and will contribute to the development of rural areas, and increase the rural population employment.

The article is devoted to a scientific review of the Cossack monuments network in the territory of Ukraine from the historical and tourist point of view. The sights are systematized according to the selected five Ukrainian Cossacks’ history periods. The article highlights the problems of effective use of Cossack monuments in tourism and proposes the construction of new Cossack monuments and the creation of new tourist routes to the sights of Cossack glory.

The paper highlights and analyses the irreparable damage to the country’s ecological system and natural tourist resources due to russian military aggression in Ukraine, considering the problems of restoring these resources and the safety of involvement in recreational activities in the future. Emphasis is placed on the need to maximize the damage to the country's environment as a result of russia’s military aggression in Ukraine to determine further compensation by the aggressor for this damage. It is determined that the plan to restore Ukraine after the victory in the russian-Ukrainian war should include measures to restore and preserve ecosystems, and plans to rebuild settlements should include nature-oriented solutions and measures to build the country’s recreational system. Priorities for ensuring environmental security in the war zone in eastern Ukraine as components of environmental protection in the context of reintegration of the temporarily occupied territories of the Donetsk and Luhansk regions have been identified. The emphasis is on the need to build a national culture of security and resilience in crises, using the experience and approaches of the United States as an example.

The article analyzes the domestic scientific sources devoted to the formation of the conceptual foundations of state policy in the field of tourism, based on the socio-humanitarian dimension. It is pointed out that this process is a topical scientific and practical issue that encourages the application of modern concepts in the context of domestic state-building, which have been effectively tested in many countries around the world. It has been revealed that socio-humanitarian processes are focused on meeting the key human needs as a producer and consumer of material and spiritual benefits, the formation of which is also influenced by tourism. Among the vectors of socio-humanitarian conceptualization of state policy in the field of tourism as a key resource of development in decentralization, the policy of national memory is highlighted, focused on deepening knowledge about the historical past, establishing the foundations of national identity, implementing the principles of patriotic education, etc. Emphasis is placed on the need to provide the community within the tourist destination with quality tourist services using modern digital technologies.

The paper highlights and analyzes the world and domestic experience in the implementation of cultural and educational museum projects in the modern cultural space of tourist destinations. The introduction of cultural and educational projects based on museum activities contributes to the profits of museums and meet the needs of society in the pursuit of knowledge. Also, the cultural and educational project improves the basic functions of museums (educational and upbringing), strengthens the resonance through the mass promotion of museum activities. Common cultural museum projects include scientific and educational museum conferences, International Museum Day, Museum Night, thematic intercultural festivals, biennials, etc. It has been proved that in recent decades various cultural museum projects have become widespread, which radically change the cultural space of a tourist destination. An example is a successful project of placing museums in abandoned industrial buildings, which gives impetus to the development not only of the museum, but also the area itself, sometimes depressed. The article considers examples of such projects in the world and Ukraine. For many museum institutions, the COVID-19 pandemic and its implications for the cultural sphere as a whole is a challenge that needs to be used to rethink its activities, to introduce new methods of communication with potential museum visitors.

The article analyzes the theoretical foundations and features of emotional competence formation; the concept of emotional intelligence and emotional competence in retrospect of scientific research is understood and revealed; the structure, components, elements, factors and functional role of emotional competence of specialists are characterized; the methodological approach to the formation of emotional competence of socio-cultural professionals in Ukraine and the specifics of development at the present stage are highlighted. It is proved that the emotional competence of socio-cultural professionals involves the possession of four types of skills, in particular: managing their emotions, managing other people’s emotions, awareness of other people’s emotions, awareness of their emotions; presented and argued technologies for the formation and development of emotional competence of managers of socio-cultural environment in Ukraine in accordance with the challenges of the time.