Abstract
Abstract Singapore's meetings, incentive, convention and exhibition industry (MICE) attracts over 4,000 events and over 400,000 foreign participants every year. Since 1982, Singapore has been the top convention destination in Asia and today ranks among the top ten in the world. An assessment of Singapore MICE attractiveness shows that while the country has many strengths, particularly infrastructure and management, it has a number of weaknesses, as well, including limited entertainment and cultural attractions. Further analysis shows that much of Singapore's success has been based on regional meetings, rather than truly global events. As regional competition heats up, Singapore will need to better develop the global market. To do this Singapore is attempting to leverage its well developed transportation, hospitality and human resources, along with its role as a regional and global economic center.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
