On the Problems and Suggestions of Cross-Border Exhibition Live Broadcasting from the Perspective of Buyers

Abstract

Exhibitions in many countries have been canceled due to the outbreak of 2019 novel corona-virus. Although China's convention and exhibition industry has also been greatly impacted, the arising of online cross-border live broadcast has made an option for the future development of the convention and exhibition industry. In 2020, the Canton Fair, the largest trade fair in China, had been held online as scheduled and has achieved good results, seen the world's traders as a new breakthrough point in international trade. However, many problems occurred. This paper provides Suggestions for the sustainable and effective development of online exhibition industry from the perspective of buyers, aiming at how to further improve the development of online exhibition live broadcast.