A Study on Interactive Development of Conference a Exhibition Industry and Tourism industry of Jilin Province

Abstract

For purpose of interactive development of conference & exhibition industry and tourism industry of Jilin province, the integrated development mode and the diversification development mode can be adopted, to promote the perfection and improvement of interactive development of conference & exhibition industry and tourism industry of Jilin province by establishing a unified management system, integrating related resources, expanding network informationization, developing new products, and exerting brand effect. Development Situation of Conference & Exhibition Industry of Jilin Province The development of conference & exhibition industry reflects the history of technological and economic development of a country and region. Since we entered the new century, China's conference & exhibition industry has penetrated into every economic sector, and maintains an annual growth rate of nearly 20% as a whole. Particularly, as Changchun International Conference & Exhibition Center was put into use, the conference & exhibition industry of Jilin province entered a rapid development stage. Large-scale travelling exhibitions from all over the country gather in Changchun, and self-owned brand conference & exhibition rapidly grow, forming a conference & exhibition economic system, and having established the status of Jilin in the Northeast China's conference & exhibition circle. The development situation is as below: Conference & exhibition venues with advanced facilities. The conference & exhibition venues in Jilin province include Changchun International Conference & Exhibition Center, Changchun Agriculture Expo Garden, Jilin Municipal Conference & Exhibition Center, Yanbian International Conference & Exhibition Center, etc.. These venues all have a rational structure, are well equipped, and have complete functions, capable of undertaking large-scale international exposition and national conference and exhibition. Conference & exhibition scale grows rapidly. Since 2010, the conference & exhibition industry of Jilin province has been taking on a swift growth tendency, realizing an average annual growth rate higher than 20%, and having become one of the active and potential economic sectors in Jilin province. Brand conference & exhibition grow rapidly. Through vigorous cultivation in the last years, influential brand conferences and exhibitions emerged one after another in Jilin, such as China-Northeast Asia Expo, Changchun International Automobile Expo, Changchun Agriculture Expo, Jilin Rime Ice Tourism Festival & International Fair for Investment and Trade, Jilin Chemical Products & Chemical Equipment Trade Fair, Jilin International Root Carving & Wood Carving Expo, Tumen River Region International Fair for Investment and Trade, and Yanbian Sino-Russia-South Korea-Singapore Circulation Expo, etc. Conference & exhibition forms are innovated and developed. The conference & exhibition industry in Jilin province has formed two distinctive features: combination of regular exhibition with travelling exhibition; connection of exhibition, conference, 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016) © 2016. The authors Published by Atlantis Press 297 festival, show, sports event. At the time of developing local conference and exhibition, over 20 large-scale professional travelling exhibitions have been successfully held in Jilin, including the Seventh International Agricultural Trade Fair, the Ninth North Travel Fair, the Eighth National Book Expo, the Third Bioindustry Convention, etc. Good economic benefits of conference & exhibition are achieved. According to incomplete statistics, since 2011, the average annual income of Jilin province directly from the conference & exhibition industry has reached around RMB1 billion, and the conference & exhibition industry of Jilin province brought more than RMB10 billion income to relevant industries a year, and stimulated social and economic growth up to ten billion yuan in 2012. According to a sampling survey, during the 9th China-Northeast Asia Expo in September 2013, the number of participants from home and abroad reached over 100, 000, the volume of transaction of foreign commodity trade reached USD840 million, the volume of transaction of domestic commodity trade reached RMB2,25 billion, and more than 500,000 person/time visited the venue. Development Situation of Tourism Industry of Jilin Province In 2013, the total number of tourists and the gross revenue of tourism industry of Jilin approached the national average level and was placed in the middle in the country, having made great contributions to promoting the leapfrog development of economy and society of the province and raising the profile of Jilin province. According to the development state of tourism industry of Jilin province, the trend of second-phase development begins to shape, having basically formed the environment and climate of large-scale development. The development situation of Jilin's tourism industry is as below: Innovation of system and mechanism is being accelerated. Middle and small-sized enterprises are trying to develop themselves into group to enhance their risk resistance capacity. Changbaishan International Resort is a regional tourist project developed by the governments of Baishan municipality and Fusong county, Wanda Group, Asia Standard International Group Limited, Yifang Group, Elion, etc. in the form of cooperation, which is the No.1 foreign-invested project in Jilin province. Regional tourism traffic becomes more smooth. As Changchun Longjia International Airport and Chang Bai Shan International Airport were put into use, and the Hunchun—Changchun line known as the most beautiful high-speed rail line in Northeast China was opened, and the regional tourism cooperation process was accelerated, the position of Jilin province in regional tourism sector was further promoted. Tourism enterprises are striving to develop themselves into groups under specialized operation. Most tourism groups in the world are under specialized operation, while those in Jilin province still adopt diversification operation. Specialized operation of tourism enterprise means: firstly, individual travel service developing specialized tourism service or specialized tourism products through market segment; secondly, specialized operation of main business of tourism enterprise group. For individual travel service, specialized operation helps overcome virulent price competition due to homogeneous products, and develop or expand market via differentiation and operation characteristics.