Abstract

Technology adoption in the tourism industry has been widely reported. Tradeshows, which play a vital part in the tourism econ- omy, have not been investigated to the same extent. This study focuses on tradeshow managers' use of technology, particularly the Internet. Using Rogers' Innovation-Diffusion Theory model, the present research queried the managers of the Tradeshow 200 (the 200 largest tradeshows in the United States) to assess their feelings about technology innova- tions. Tradeshow managers were also asked about Time Poverty Issues as identified by Forsythe and Bailey. Technology usage has become infused into the jobs of show managers. At the same time, correlations between technology adoption and feelings of time poverty were dis- covered. (Article copies available for a fee from The Haworth Document Deliv- ery Service: 1-800-HAWORTH. E-mail address: Website: © 2003 by The Haworth Press, Inc. All rights reserved.)

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