The Legacy of IBRO 2019 for Daegu, South Korea and the World

Abstract

his submission is derived from the “Business Event Legacies in Daegu, Korea” which was commissioned by the Daegu Business Events District. This report sponsored by the Daegu Metropolitan City and Daegu Convention & Visitors Bureau (Daegu CVB) illustrates legacies from five business events which were held in their city. Data for the report was compiled and researched by Prof. Jun Soo-hyun, Prof. Oh Ik-geun (Department of Tourism Management, Keimyung University), and Dr. Park Seong-deok (DaeguGyeongbuk Development Institute). Dr Kwon Young-Jin, Mayor of Daegu explained that the report is ground-breaking because it clearly shows that international business meetings are transformative agents for Daegu, and the city will leverage on its future conventions as a strategy for the development of its priority industries. This summary article for IJBEL which covers one case study is submitted on behalf of the Daegu CVB which acts as the Secretariat for the Daegu Business Events District. Daegu has long roots in its conventions industry as the site of South Korea’s first regional convention centre EXCO which opened for business in 2001. Two years later, the Daegu CVB was set-up, and the city has not looked back since. With an impressive list of national and international conventions under its belt, Daegu is one of South Korea’s top convention cities. The 28th World Gas Conference and 13th World Conference of Gerontechnology are among those expected this year. The legacy impacts of hosting the World Congress of Neuroscience (IBRO 2019) is scrutinized.