The Business of Events: Global Destination Report 2022

Abstract

First published in 2021, The Business of Events: Global Destination Report by Davies Tanner is an annual survey of the leading global business events destinations, including National Tourism Organisations and Convention and Visitor Bureaus. The Business of Events: Global Destination Report was commissioned by brand communications agency Davies Tanner and conducted by SFA Connect to establish how the industry has changed since 2019. The research focused on funding, sentiment, and legacy to demonstrate to governments and policymakers the benefits of having a strong and supported business events sector. The survey was conducted in the summer of 2022 among more than 1,100 destination respondents, most of whom worked in small teams of between three and five people. In summary, the report suggests that the sector is being taken more seriously by governments around the world, that funding has broadly remained stable, and that there is an enhanced focus on the legacy of events. There is an indication of a decline in international events, but to date, this has been compensated by an increase in domestic events. The information included in the report can be used to influence government departments, public sector bodies, policymakers and influencers on the benefits of having a solid and well-supported business events sector to both national and local economies and broader society.