The Association Engagement Index – The 3Cs of Engagement

Abstract

The Association Engagement Index (AEI) is a global benchmark study that assesses the performance and relationship strength between associations and their members. The 2022 edition, involving 51 associations and over 12,700 responses, reveals a moderate level of engagement with an Index Engagement Score of 88. The results emphasize the need for associations to focus on younger audiences, personalize experiences, and leverage technology to enhance engagement and meet evolving needs.