Abstract

The Cittaslow movement, which emerged as the opposite of globalization, has important contributions to the cities’ environmentalist policies, to the development of sustainable tourism and ultimately to the sustainable competitiveness of cities. There are some studies in the literature which discuss that Cittaslow can be an alternative way for cities to be sustainable. However, there are no studies that directly address the effects of environmentalist perspectives and public awareness of the residents of cittaslows on the attitudes of residents on the development of sustainable tourism and the effects of these attitudes on the sustainable competitiveness of the city. The aim of this study is to reveal the effect of cittaslow residents’ environmentalist perspectives and community awareness on their attitudes on sustainable tourism development and the effect of this attitude on sustainable competition of cittaslow cities. Data were collected from Turkey's first Cittaslow town of Seferihisar by conducting face-to-face surveys with residents of Seferihisar. The research model was analyzed by structural equation modeling. As a result of the analysis, it was found that the community awareness and the environmentalist perspectives of the cittaslow residents had a positive effect on the attitude of the city residents on sustainable tourism development and these attitudes had a positive effect on the sustainable competitiveness of the city. The results of the research show that a positive attitude on sustainable tourism development should be created among the city residents in order to ensure and maintain the sustainable competitiveness of the cittaslow cities. For this attitude, it is necessary to create and maintain an environmentalist perspective and community awareness for city residents. In this regard, especially city administrators have important responsibilities.

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