Abstract

Culture is an important factor for sustainable development of the enterprise, paid wide attention by the academic and corporate, at the same time, there are also many for enterprise culture research, which is mainly aimed at a particular analysis of the enterprise culture construction. With the development of society and the development, the social reform and innovation are going on unceasingly, Enterprise culture as enterprise adapt to the society and the demand of people also need unceasingly innovation and development, and cultural innovation and the cultural development is complementary relationship. Namely, cultural innovation is the foundation of the development of culture and cultural innovation promotes the cultural development, and cultural development and cultural innovation, make the cycle is progress. This paper is mainly based on cultural development and cultural innovation mechanism analysis, from mechanical angles of the culture construction and cultural innovation development of the coupling model, and through empirical analysis more strongly proves its of the coupling relationship between each other, to lead the enterprise cultural innovation and development.

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