Abstract

 Exploring the application and integration of Yueqing Fine Lines Engraved Paper culture with the design of children's educational toys in the perspective of memetics, aiming to address the survival crisis faced by Yueqing Fine Lines Engraved Paper and achieve the inheritance and innovative development of culture. Based on memetics, cultural memes of Yueqing Fine Lines Engraved Paper are extracted, classified, deconstructed, and recombined for optimization. A design model for Yueqing Fine Lines Engraved Paper cultural products based on memetics is constructed, and the effectiveness of memetics in cultural product design is discussed through practical cases. This enriches the application of memetics and provides guiding insights for region-based cultural product design, promoting the inheritance and innovation of culture.

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