Cultural Product Appearance Design Based on Improved Multiobjective Optimization Algorithm

Abstract

Cultural creative products are important carriers of cultural heritage and play a very important role in the inheritance, innovation, and dissemination of culture. At present, cultural and creative products emerge in an endless stream with a variety of patterns. No matter in function or form, most of them still follow the traditional design method, and the product style is relatively single, the identification is not strong, and the heat is not enough. Therefore, in the design of cultural and creative products, it is far from meeting the requirements of the flexible and changeable market to only use culture to conform to the consideration of product form. Instead, it should also take into account the personalized and diversified needs of users for products and carry out in-depth practical research on their functionality and imagery. Therefore, this study proposes an improved multiobjective optimization algorithm, combined with the VGG (visual geometry group) model, to study and design the appearance characteristics, color collocation, and design aesthetic feeling of cultural and creative products. This study hopes that through the continuous attempts of cultural and creative product design, people can feel the splendid cultural connotation civilization again and provide new ideas and good for the advanced theme design of traditional Chinese culture.