Abstract
Regional historical culture is a special cultural system gradually formed after a long period of historical accumulation, which integrates regional cultural characteristics and spiritual connotations. Tourism cultural and creative products are high value-added industries in the tourism industry, and there is a lack of regional, historical and cultural element characteristics in some designs. Incorporating historical and cultural elements into the design of cultural and creative products, combining regional tourism resources with cultural and creative design, and imparting regional era characteristics to tourism projects, can promote the development of tourism, cultural and creative design industry and tourism economy. How to use regional historical and cultural elements in the design of tourism cultural and creative products has become an important research content of tourism cultural and creative product design. In this paper, the design of tourism cultural and creative products is the research content, using field research, questionnaire survey, analytic hierarchy and other methods, based on regional historical and cultural elements, to explore the design methods of tourism cultural and creative products.
Highlights
Regional culture refers to the cultural connotation with regional characteristics within a region containing material and spiritual characteristics, including the development patterns and social lifestyles of the place in different periods, as well as the unique cultural heritage and material heritage [1]
Both the Eleventh Five-Year Plan and the Twelfth Five-Year Plan mention the country’s strategy for the development of the cultural industry, and the innovative design of regional tourism, cultural and creative products for cultural industries has risen to an important position in the national economy
Tourism cultural and creative products are designed based on elements of regional cultural characteristics and represent the cultural and historical characteristics of a region [7]
Summary
Regional culture refers to the cultural connotation with regional characteristics within a region containing material and spiritual characteristics, including the development patterns and social lifestyles of the place in different periods, as well as the unique cultural heritage and material heritage [1]. In the report of the 19th National Congress of the Communist Party of China, it was pointed out that we must promote the development of cultural undertakings and cultural industries, and that the development of cultural industries requires new ideas and new ideas [2]. Both the Eleventh Five-Year Plan and the Twelfth Five-Year Plan mention the country’s strategy for the development of the cultural industry, and the innovative design of regional tourism, cultural and creative products for cultural industries has risen to an important position in the national economy. The development of tourism cultural and creative products in tourist attractions and museums has begun, but relatively speaking, the new innovation model is not mature enough to be fully applicable to all [3]
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