Abstract
Cultural and creative products(CACP) have their own unique creativity and culture, so they are popular with the public. Digital art of traditional CACP is a major direction of the reform and upgrading of CACP. However, there is little research on digital art in the design of CACP. Therefore, this paper puts forward the design research of digital art into CACP. In this paper, the application of digital creative products in the cultural and creative product design can be enhanced. According to the actual needs of traditional cultural and creative product design, combined with the latest digital media art, this paper constructs a new creative design model of CACP, and focuses on the interactive effect of digital media artistry on CACP. In order to deeply understand the influence of digital art integration on the design of CACP and the development of cultural and creative industries, this paper establishes the corresponding investigation and research. According to the questionnaire and public data, the sales volume of Dunhuang Cultural Products in Dunhuang increased from 13.584 million yuan in 2016 to 31.957 million yuan in 2019, an increase of 135%. The analysis shows that digital artistry has changed the design concept of traditional CACP, enhanced the sense of experience of CACP, and promoted the economic development of cultural and creative industries.
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