Conceptual Framework and Case Study of China's Womanese scripts Used in Culture Product Design

Yajuan Gao,Rungtai Lin,Wenting Fang,Yang Gao

doi:10.18533/journal.v7i3.1363

Yajuan Gao, Rungtai Lin + Show 2 more

Open Access

https://doi.org/10.18533/journal.v7i3.1363

Copy DOI

Abstract

<p>Womanese scripts (also called Nushu女書) has been praised as one of the Chinese</p><p>special and secret languages, and a kind of unique characters used by women only. Designing "culture" into products will be a design trend in the global market. Based on the research of cultural and creative product design, this article analyzes Womanese scripts and artifacts from three aspects to explore new cultural product designs. Combined with the Scenario approach, this article will construct a framework for turning Cultural paradigm to Cultural product design. Taking the case of Chinese Womanese scripts, the conversion of cultural products is carried out to verify the value of the research framework. Therefore, a general framework is proposed for Womanese scripts to translate culture creative industrial design that applies to a culture product design and economic model. Besides, Womanese scripts is a kind of emotional product that can be expressed and transmitted into modern life and can increase the emotional interaction between people. This has a great significance to the cultural creative industry design and economic model, such as historical and cultural heritage.</p>

Highlights

In the global market-local design era, connections between culture and design have become more closely
The objective of this study is to propose a framework for turning cultural features to the cultural product and to analyze the Chinese Womanise scripts used in product design as a case study with regard to the conceptual framework
From culture scenario to culture product design: the case study of Chinese Womanise scripts (Nushu) Cultural products market shows that the economic value of Chinese local culture and traditional products have not yet been fully realized due to lack of exposure, especially cultural product design for Chinese Womanise scripts

Summary

Introduction

In the global market-local design era, connections between culture and design have become more closely. Designers need a better understanding of cross-cultural communications for the global market and for the local cultural. Design and transformation local cultural features into products appears to be more and more important in the global market. Cultural features are considered to be unique characters to be embedded into a product both for the enhancement of its identity in the. Using local features in design fields as a strategy to create product identity in the global market, the designer has noted the importance of associating products with cultural features in order to enhance product value (Lin, 2009). The field of Industrial Design has played an important role in embedding cultural elements into products and in increasing cultural value in the global competitive product market

Objectives

Methods

Conclusion