Research on national cultural creative products design from the perspective of internationalization

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Through the analysis of the development and status quo of cultural creative product design and the analysis of the characteristics of national cultural concepts, the author tries to propose the key points of the national cultural creative product design method from the perspective of internationalization. Using the literature research method, it sorts out the development and current situation of the design concept of cultural and creative products; it also carries out functional classification of cultural and creative products; and it discriminates the concept of national culture; Finally, through the summary of the existing research directions and contents of the combination of national culture and creative product design, it is proposed that from the perspective of internationalization, designers can only accurately convey the image of national culture to users through creative products if they have a deep understanding of all aspects of national culture. Through the grasp of three aspects of emotion, inheritance and interactivity, it can help designers to effectively carry out innovative design of national cultural products from the perspective of internationalization.