Abstract
The purpose of this paper is to explore the connection between memes and user experience from the perspective of memetics, and to correspond the three levels of culture with the three dimensions of user experience, so as to construct a new idea for the user experience design of cultural products. This paper takes the cultural and creative products of the Palace Museum as an example for analysis, and classifies the culture they convey. This paper argues that memetics can provide a new perspective and method for the user experience design of cultural and creative products, and help designers better understand and meet the needs of users in terms of senses, behavior and cognition, and create more valuable and attractive cultural and creative products.
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