PROVIDING A SOCIAL VALUE CREATION MODEL BASED ON UNIVERSITY SOCIAL RESPONSIBILITY (USR)

Abstract

The purpose of this study was to provide a social value creation model based on the dimensions of university social responsibility. In this model, the supporting literature of the balanced scorecard field is used. In this model, the development of creating value for the beneficiaries follows the triad of: (1) internal processes, (2) academic audiences, and (3) learning and growth. Also, innovation development, organizational development and social learning play key roles in this model. This model is elaborated to developing a road map for science and technology policy makers in the development of university social responsibilities. This research also describes the experience of how to use balanced scorecard method, shows how this method can be used to formulate strategies in the field of social responsibility of universities and what advantages this method has in comparison with other methods of developing cultural and social strategies. The manuscript identifies the strategies of university social responsibility in the dimensions of the balanced scorecard, which is to identify these factors using qualitative method (using snowball method) and quantitative (using appropriate statistical tests). It is used as a mixed method and in the classification of researches based on how to collect data, this research is located in the descriptive research group of the survey and due to the experimental and non-experimental characteristics of the research, the present research method is considered as a non-experimental method.