INFLUENCE OF DOCUMENTARY FILMS ON LEARNING CULTURAL AWARENESS AMONG UNIVERSITY STUDENTS IN UYO, NIGERIA

Abstract

The study explores the influence of documentary films on learning, awareness, and cultural consciousness of undergraduate University students in Uyo Akwa Ibom State Nigeria. Documentaries, portraying real-life scenarios, serve to educate, inform, and entertain audiences. Six focus group discussions with undergraduate students at the University were conducted and interview questions were guided by review of literature and Priming Theory to facilitate discussions. Data from the focus group discussions were tape recoded, transcribed verbatim, coded, and thematically analyzed. Findings from the study revealed that students gain new knowledge, experience emotional arousal, and develop empathy through exposure to documentary films. Furthermore, documentaries serve as platforms for information dissemination, behavior shaping, and reinforcement of viewers' beliefs. Globalization and technological advancement have led to the wide spread of Western cultural values, while Nigerian indigenous cultural heritage faces decline, particularly among the youth. Documentaries emerge as essential tools for raising awareness and fostering cultural consciousness and countering the erosion of local traditions and values. On the premise of dominance of western culture, social polarization, and declining cultural values among youth, documentaries can help reignite interest in societal norms and help to preserve the culture and traditional heritage of the people in Akwa Ibom State.