Strategic Analysis of University Social Responsibility Based on Balanced Scorecard (BSC) Method

Abstract

Higher education centers, as the most important part of the educational institution in any country, should be able to handle the function of cultural and social rearrangement. In other hand, university students and graduates should be able to try to identify society and innovate in it, and in fact, the university should be able to internalize the values, attitudes, and norms needed by society and subsequent generations in students and train them as creative, innovative, forward-looking people with a broad and at the same time committed and sensitive to the interests, cultural heritage, social and religious interests of the country. In order to achieve this purpose, conducting field studies and researches for understanding cultural and social issues has an important role, this research tries to review the experience of developing a strategic document of university responsibility of one of the major universities to show what issues it is necessary to develop a specific strategy for the development of social responsibility in the universities of the IRAN. This research also describes the experience of how to use balanced scorecard method, shows how this method can be used to formulate strategies in the field of social responsibility of universities and what advantages this method has in comparison with other methods of developing cultural and social strategies.