Peningkatan Akses Informasi Teknologi Pemasaran UMKM Makanan Olahan Kota Singkawang

The reality shows that Micro, Small, and Medium Enterprises (MSMEs) play a very important role in economic growth. Even MSMEs are the only micro institutions that have not been shaken by the monetary crisis that began in 1988. However, as one of the mainstay sectors of society, especially the lower-middle-class economic community, the role of MSMEs has not been maximized, so they have not been able to compete fully and, even worse, many MSMEs have gone out of business or are inactive. Many factors cause the inability of SMEs to compete, among others, due to low innovation and competitiveness, so they have not been able to win competition both in the national and international spheres. The decrease in the number of MSMEs from active to inactive is because these MSMEs are less able to survive in an increasingly fierce competition arena. Only MSMEs that survive are MSMEs that have creations and innovations according to the community’s needs. The inability to create creations and innovations is suspected that most MSME actors have a personality that lacks confidence due to their low managerial ability. If MSME actors have an Internal Locus of Control and high managerial abilities, MSME actors will be more creative and innovative. This research uses a qualitative and quantitative descriptive approach descriptively and inferentially to analyze the LoC on the competitiveness of micro, small and medium enterprises (MSMEs) in Pangkalpinang City with a total sample of 50 MSMEs. The analytical tool used in this research is to use a Likert scale scoring. Multiple linear regression is performed with the competitiveness of MSMEs as the dependent variable and LoC as the independent variable. The research results stated that the Internal Locus of Control (ILoC) of MSME actors in Pangkalpinang City was higher than External Locus of Control (ELoC) and Locus of Control had a significant and positive influence on the competitiveness of MSMEs in Pangkalpinang City.

This study examines the financial management of Micro Small and Medium Enterprises (MSMEs) in Indonesia and Malaysia which are the drivers of the economy in both countries, but this sector has not been able to become an independent sector and become the foundation of the national economy in both countries. The problem is that financial management in Micro Small and Medium Enterprises (MSMEs) ignores the importance of financial management standards, the problem is that poor financial management makes Micro Small and Medium Enterprises (MSMEs) insignificant in advancing the economy. The method used is descriptive qualitative with a case study approach. Data were obtained from MSME actors by distributing questionnaires and interviews. The results of this study indicate that MSME financial management in Indonesia is not as good as Micro Small and Medium Enterprises (MSMEs) in Malaysia, meaning that Malaysia has better MSME management, this can be seen from various research indicators, namely: planning indicators, budget use, recording, reporting and controlling. Micro Small and Medium Enterprises (MSMEs) in Indonesia and Malaysia when compared to Indonesian Micro Small and Medium Enterprises (MSMEs) do not have good planning, have not carried out standard records, standardized reporting, are not concerned with standard financial statements, balance sheets, profit and loss, cash flow, do not have or install systems in their business units, such as control of systems and procedures, billing records of sales notes, it is very clear that Micro Small and Medium Enterprises (MSMEs) in Indonesia have not done so. Meanwhile, from the other side, when compared to Indonesian MSME respondents, the level is very small, more so for micro cart businesses, small shops that are not in the form of their own buildings, the context is very small. In Malaysia, micro, small and medium enterprises are not comparable to the conditions in Indonesia, while in Malaysia, the Micro Small and Medium Enterprises (MSMEs) already have a more appropriate place. Thus, it is easier for Micro Small and Medium Enterprises (MSMEs) in Malaysia to get banking support, while Micro Small and Medium Enterprises (MSMEs) in Indonesia are still difficult to upgrade and are still difficult to enter the bank compared to Malaysia.

This study aims to determine the Determinants of the Performance of Small and Medium Enterprises (SMEs) in Barru Regency. The method used in this study is a quantitative approach and the type of research conducted is survey research. The population used is Small and Medium Enterprises in the manufacturing industry sector in Barru Regency, which is 1672 business units. The number of samples is 94 small and medium enterprises. The data sources used are primary data and secondary data. Analysis of the data used is multiple linear regression analysis. The results of this study indicate that the aspects of finance, environment, marketing, human resources, entrepreneurial ability and economic aspects have a positive and significant effect on the performance of small and medium enterprises in Barru Regency. The greater the equity, loan capital, the level of profits and capital accumulation, the greater the performance of small and medium enterprises. The better the technology and quality control, the availability of business places, government policies, seasons and infrastructure, the better the performance of small and medium enterprises. The more market demand, the better competing pricing, promotion, distribution channels and marketing areas, the better the performance of small and medium enterprises. The better the level of formal education, leadership, experience in business and the amount of motivation and skills in the performance of small and medium enterprises. The greater the desire for achievement, personal responsibility, management ability and innovation ability, the better the performance of small and medium enterprises. the higher the level of income of the community, the availability of jobs, a business climate and good investment and the better the economic growth, the better the performance of small and medium enterprises.

Small and medium enterprises (SMEs) form an integral part of Indian economy. In India, small and medium enterprises contribute about 45 percent of the gross turnover in the manufacturing sector and 40 percent of total exports. They are source of employment to large number of people and contribute significantly to growth and GDP of an economy. Small and medium enterprises in India are adopting innovative practices and technologies to sustain competitive environment. There are many small and medium enterprises in India that are innovating and using knowledge as a source of success. But these small-scale enterprises however lose out to the big enterprises in terms of financial sustainability, range of products, marketing clout, brand and bargaining power. These barriers often act as road block for success of small and medium enterprises in India. But, it is observed that there are number of small and medium enterprises that find ways in overcoming these barriers and become innovative in the process. The present study focuses on identifying barriers that affect innovative behavior of small and medium enterprises in India. To be more specific, following research issues have been examined: understand the different barriers faced by small and medium enterprises in their innovative behavior and how small and medium enterprises overcome them? The study is an attempt to seek answer to these questions. Extensive literature review includes the concept of innovation, innovation process and barriers faced by SMEs. Different government, private associations are approached for data collection. The study is conducted on four sectors: Automotive Component, Textile (Garment manufacturing), Pharmaceutical and Information Technology. The result shows that most of the enterprises face barriers in innovating such as shortage of technical know-how, shortage of skilled manpower and high cost of innovation.

Orientation: This study explored the composite business success index (CBSI), a novel framework designed to enhance small and medium enterprise (SME) competitiveness in South Africa by integrating financial and cultural metrics. Research purpose: The aim was to introduce CBSI as a tool for assessing small and medium enterprise performance, combining financial indicators like the cash conversion cycle (CCC) and Altman Z-score with cultural metrics such as the Configurational Accuracy Score for a more holistic evaluation. Motivation for the study: Small and medium enterprises in South Africa face significant challenges, including financial instability and misalignment of organisational culture. Existing performance models often fail to address these non-financial factors, which CBSI integrates into one evaluative tool to improve both financial health and cultural alignment. Research design, approach and method: A pragmatist research approach integrated quantitative and qualitative methodologies, including financial data from small and medium enterprise statements, semi-structured interviews with small and medium enterprise owners and experts and questionnaires to collect cultural data for insight into the role of culture in small and medium enterprise success. Main findings: Composite Business Success Index proved effective in predicting small and medium enterprise performance. Higher CBSI scores (> 0.65) were associated with successful small and medium enterprises, while lower scores (< 0.50) indicated areas for improvement, highlighting the link between financial stability and organisational alignment. Practical/managerial implications: The CBSI offers small and medium enterprise leaders actionable insights for enhancing financial performance and organisational culture, boosting competitiveness and long-term sustainability. Contribution/value-add: By integrating both financial and cultural metrics into a single framework, the CBSI provides a novel tool for assessing and developing small and medium enterprise performance for the small and medium enterprise managers.

Micro, Small and Medium Enterprises (MSMEs) are the lifeblood of the regional and national economy. In general, MSMEs in the national economy have the following roles: (1) as the main actors in economic activities, (2) the largest provider of employment, (3) important players in local economic development and community empowerment, (4) creating new markets and sources of innovation, and (5) its contribution to the balance of payments. In addition, MSMEs also have an important role, especially in the perspective of employment opportunities and sources of income for the poor, income distribution and poverty reduction, and MSMEs also play a role in rural economic development. The existence of the 2019 Coronavirus disease (Covid 19 pandemic) at the end of 2019 became an international problem, including in Indonesia. The COVID-19 pandemic has had economic, social, and and politics in almost all countries, including Indonesia. The economic impact of the COVID-19 pandemic has also been felt by the MSME sector in Samosir Regency. The impact caused by this pandemic includes 5 aspects, namely 1) Sales aspects. The average decline in MSME sales is 61%, 2) Aspects of operating profit. The average decrease in operating profit is 62%, 3) Capital aspect. The number of MSMEs experiencing capital problems increased to 71.4%, 4) Aspects of the number of employees. In this aspect, MSMEs reduced the number of employees by 22%, and 5) Aspects of the ability to pay bank installments. Almost all MSME actors (especially micro-enterprises) experience problems in carrying out their obligations to banks. This study also found that MSME actors in Samosir Regency had implemented an online sales strategy, although not all. The number of MSMEs that carry out online strategies has increased during the Covid 19. The survival ability of MSMEs that sell online is stronger than MSMEs that only sell offline.

The aspects of the problem studied by the author are regarding the influence of celebrity endorsements, online marketing, and the existence of online motorcycle taxis on the income of Micro, Small and Medium Enterprises (MSMEs) in Panyabungan, Mandailing Natal Regency. The purpose of this study was conducted to determine the effect of celebrity endorsements, online marketing, and the existence of online motorcycle taxis on the income of Micro, Small and Medium Enterprises (MSMEs) in Panyabungan, Mandailing Natal Regency. The data analysis technique used is the quantitative method. Data collection was carried out by distributing questionnaires and the results of the questionnaires were received back for processing. Data were analyzed using SPSS 20. The results of the study based on the t test showed that celebrity endorsements had no significant effect on Micro, Small and Medium Enterprises (MSMEs) income, online marketing had a significant effect on Micro, Small and Medium Enterprises (MSMEs) income, and the presence of online motorcycle taxis had no effect. significantly to the income of Muslim Micro, Small and Medium Enterprises (MSMEs), and the results of research based on the F test show that celebrity endorsements, online marketing, and the existence of online motorcycle taxis simultaneously have a significant effect on the income of Muslim Micro, Small and Medium Enterprises (MSMEs) with a coefficient of determination of 61, 2%. The results of statistical tests show that there is an influence of celebrity endorsements, online marketing, and the existence of online motorcycle taxis on the income of Muslim Micro, Small and Medium Enterprises (MSMEs) in Panyabungan, Mandailing Natal Regency.

In Bandung district many Micro, Small and Medium Enterprises (SMEs) are not familiar with entrepreneurship education due to limited access to it. Meanwhile, the potential of Micro, Small and Medium Enterprises (SMEs) is enormous, especially in the culinary field. In fact, Micro, Small, and Medium Enterprises (SMEs) can contribute as much as 57.8% of Indonesia's Gross Domestic Product (GDP) revenue. Of course, this phenomenon will affect the business activities of business actors, one of which is the difficulty in developing marketing in their business. This study aims to determine how the influence of entrepreneurship education on marketing development in the culinary for Micro, Small and Medium Enterprises (SMEs) of Bandung District. Data were taken using quantitative methods through a preliminary survey of 50 respondents of culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District. The results show that there is a positive and significant influence of entrepreneurship education on the development of the culinary Micro, Small and Medium Enterprises (SMEs) market in Bandung District. The facts prove that all respondents studied relied on self-taught methods to learn business, without any special education about entrepreneurship given. Therefore, this phenomenon results in the difficulty of marketing development carried out by culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District due to the absence of entrepreneurial education obtained by culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District.

Research aims: The purpose of this study was to determine the credit distribution level used as working capital assistance for Micro, Small, and Medium Enterprises (MSMEs) during the COVID-19 pandemic.Design/Methodology/Approach: This study used a sample of 8 cities/regencies in East Java. Meanwhile, the Micro, Small, and Medium Enterprises (MSMEs) credit recipients were the population of the sample areas. This research's analysis model was panel data regression (generalized least square) by considering the emergence of heteroscedasticity in cross-section data between regional objects. The control variables outside the COVID-19 were the BI rate, third-party funds (TPF), and inflation.Research findings: This study’s results showed that the COVID-19 pandemic had a significant negative impact only on medium-sized business loans, while micro and small business loans are more resilient. Besides, Micro, Small, and Medium Enterprises (MSMEs) credit was significantly positively influenced by TPF; inflation did not affect credit; the BI rate only negatively affected medium-sized business credit.Theoretical contribution/Originality: Studies on Micro, Small, and Medium Enterprises (MSMEs) credit-related to economic phenomena and monetary policy have been widely carried out. However, the catastrophic virus that causes long-term economic uncertainty and impacts banks and Micro, Small, and Medium Enterprises (MSMEs) still requires in-depth study. Also, this study employed the GLS model that considers heteroscedasticity, which is still rarely used in previous studies.Practitioner/Policy implication: This research can be essential information for the Indonesian Financial Services Authority (Otoritas Jasa Keuangan or OJK) and Bank Indonesia (BI) in policymaking, both regulatory aspects and bank liquidity provision, in stimulating Micro, Small, and Medium Enterprises (MSMEs) credit, especially in the COVID-19 pandemic era.Research limitation/implication: The impact of COVID-19 on Micro, Small, and Medium Enterprises (MSMEs) loans is still classified based on micro, small and medium. It is still not grouped based on the Micro, Small, and Medium Enterprises (MSMEs) business sector in various cities and regencies in East Java. The analysis has not been clustered based on the spatial concentration of the Micro, Small, and Medium Enterprises (MSMEs) recipient areas.

Marketing strategy holds a very important control in the success of product acceptance in the community, but many Small and Medium Enterprise (SME) ignore this. Labels and packaging are one of the keys for Small and Medium Enterprise (SME) to further increase the selling value of their products. Empowerment activities to improve the quality of Small and Medium Enterprise (SME) are carried out through assistance in making labels on packaged products. The object of this activity is Small and Medium Enterprise (SME) actors in Besuk Village, Bantaran District, and Probolinggo Regency. One of the Small and Medium Enterprise (SME) products in this village is banana chips, cassava chips, elephant ears, and lard. The problem with these Small and Medium Enterprise (SME) is the low quality of label and packaging designs for their products, as well as the lack of supporting facilities and infrastructure for designing product packaging labels. So that the products of Small and Medium Enterprise (SME) partners are less attractive than similar competitor products. The Small and Medium Enterprise (SME) products in Besuk Village it self also do not have a broad market share, so they are constrained in increasing the number of products that will be produced. Implementation methods used include: 1) pre-activity; 2) core activities; 3) activity evaluation. Where the problem solving of the Small and Medium Enterprise (SME) constraints above is in the form of assisting in making labels on packaged products so that they can meet the existing label requirements and also look more attractive. The results of the activity are in the form of training on the manufacture of product packaging labels as well as the manufacture of ready to use designs for these Small and Medium Enterprise (SME).

This study wanted to know how the application of accounting at the micro small and medium enterprises (MSMEs), especially MSMEs in the town of Bandar Lampung as a first step in establishing research and development activities are appropriate at a time when that will come. The variables that will be seen as the application of accounting in MSMEs are: recording system and reporting for financial transactions, knowledge of micro small and medium businesses (MSMEs) on accounting, knowledge of micro small and medium businesses (MSMEs) about the tax, the use of information technology in business, and business decision-making system. The conclusion that can be generated from research that uses 55 micro small medium enterprises (MSMEs) as a sample of the research are: the micro small and medium businesses (MSMEs), most have not been doing the accounting process as a recording system that produces financial reports. The small micro business medium enterprises (MSMEs) have sufficient knowledge about the concept - general concepts of accounting but does not have sufficient knowledge about accounting process itself. Most of the small and medium businesses (MSMEs) do not have enough knowledge about taxation. the majority of the perpetrators of small and medium enterprises (MSMEs) are not applying information technology in their business field. Most of the small and medium businesses (MSMEs) make operational decisions with a rational business but still make plans only limited in memory just is not translated in the form of documents.  Keywords: Accounting Aplication, Micro Small and Medium Enterprises

The dynamics of urban development coupled with economic growth have contributed positively to the development of small and medium enterprises (SMEs). Optimizing the utilization and strengthening of the capacity of SMEs’ human resources will encourage increased productivity of economic enterprises and the sustainability of small and medium enterprises (SMEs). This study aims to analyze (1) strengthening the capacity of human resources (HR) of small and medium enterprises to work as a determinant of increasing the productivity of small and medium enterprises (SMEs) and labor absorption; (2) the effect of strengthening the capacity of human resources (HR), business productivity, technology utilization, and business diversification on the sustainability of small and medium enterprises (SMEs); and (3) optimizing the role of government in supporting business development, increasing productivity, business stability and sustainability of small and medium enterprises (SMEs). This study uses a sequential explanatory design approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. Qualitative analysis in this study was carried out through a process of data reduction, data presentation, and conclusion drawing, while the quantitative analysis in this study uses quantitative descriptive analysis, correlation, and multiple regression. The results showed that strengthening the capacity of human resources, coupled with the use of technology, and followed by diversification of business, had a positive contribution to increasing the productivity of small and medium enterprises (SMEs). Furthermore, strengthening human resource capacity, business productivity, technology utilization, and business diversification simultaneously have a positive and significant correlation to the sustainability of small and medium enterprises (SMEs) with a determination coefficient of 72.3%. This study recommends that government policy support through strengthening human resource capacity, increasing business productivity, technology utilization, and business diversification have an impact on the sustainability of small and medium enterprises (SMEs) in Makassar City, Indonesia.

The existence of Micro, Small and Medium Enterprises (MSMEs) is one of the community's economic activities that is currently being developed a lot. Because MSMEs are very useful to help fulfill the community's economy. This is influenced by the development of the times, then causes technology to grow rapidly. So that technological sophistication can be utilized in various aspects including being able to increase micro, small and medium enterprises (MSMEs). In order for the community's economy to remain stable, it is necessary to empower community MSMEs, one of which is by holding MSME outreach through digital marketing. By holding socialization activities for MSMEs using digital marketing in Jajar Village, it is a form of utilizing digital technology. The purpose of the MSME outreach activities in the village is to provide knowledge and insight about marketing MSME products in increasing their business with internet media in accordance with developments in this digital era. The method used in community empowerment is the Participatory, Action, Research (PAR) method which includes observation, interviews, documentation, training, mentoring, socialization and work practices. The output of socializing MSMEs with digital marketing in Jajar Village is that the community can increase their business productivity by improving more effective marketing methods using social media in accordance with increasingly sophisticated technological developments. And can market their business in a wider market. Keywords: Empowerment; UMKM; Digital Marketing

The MSMEs have established an important fragment of the Indian economy as far as its contribution to the nation’s industrial production, exports, employment and creation of a consumerist base. The government built up the service of Small Scale Industries and Agro and Rural Industries (SSI & ART) in October 1999 as the nodal service for the formulation of arrangements and programs, their accomplishment and related coordination, to supplement the endeavors of the states for promotion and development of this class of industries in India. MSME has been acknowledged as the Indian motor of economic development and for promoting evenhanded development. The Micro, Small and Medium Enterprises (MSMEs) are apropos viewed as the foundation of the Indian economy. The little scale part possesses a position of prominence in the Indian economy, adding to over half of the industrial production esteem accumulation terms. The segment represents 33% of the export income and employs the biggest workforce besides agribusiness. MSMEs are recognized as one important constituent of the national economies. The MSMEs ought to be urged to make an economic contribution to the national pay, employment and exports. SMEs territory major employment provider and contributor to GDP, they are troubled with the duty of employing while simultaneously encountering moderate moving development given partitioning horticulture segment and globalization. The MSME comprise over 90% of all out enterprises in the greater part of the economics and are credited with creating the most elevated paces of employment development and record for a significant offer industrial production and exports. In India, the MSMEs assume an indispensable job in the general industrial economy of the nation. It is evaluated that as far as worth, the area represents about 39% of the manufacturing yield and around 33% of the all-out exports of the nation. Further, in recent years the MSME Sector has consistently enrolled higher development pace of contrasted with the general industrial part. Hence, the present study has been focused on highlighting the statistical overview of the competitive performance and progress of Micro, Small and Medium Enterprises (MSMEs) in India.

The Indonesian economy is largely derived from Micro, Small and Medium Enterprises (MSMEs). The MSME sector has a strategic role in the Indonesian economy because it is significant in contributing to the formation of Gross Domestic Product (GDP). However, Small and Medium Enterprises (SMEs) tend to not keep up with the development of digital technology, mainly due to a lack of knowledge about digital marketing. Therefore, the Postgraduate Muslim Student Association (HIMMPAS) of Universitas Pendidikan Indonesia conducted training through social entrepreneurship activity in Bojongpicung Village and Jati Village, Cianjur Regency, West Java. This training aimed to provide insight to MSME practitioners by optimizing the potential of MSMEs through digital marketing to improve the economy of the local community in Bojongpicung Village and Jati Village, Bojongpicung District, Cianjur Regency, West Java. The MSME participants involved in this training totaled 11 people from various industries. This program applied direct training and mentoring methods. The discussion in this article aimed to identify constraints or problems experienced by the MSMEs and evaluate the participants' level of satisfaction with the implementation of the training activities. The results showed that MSME participants have constraints in product marketing, funding, and traditional production equipment. After being trained, MSME participants found several relevant solutions for the development of their MSME businesses through digital marketing. In addition, the material provided was in accordance with the needs of MSME participants. MSME participants also realized that they still need more similar training in the future.