Abstract
This paper intends to research how and why internet celebrities influenced the design of cultural products in China. This study analyzes the typical internet celebrity who has produced so many classical cultural products, and the result shows the factors of internet celebrity's influence and their influencing process on cultural product design. Furthermore, this paper will discuss the advantages and disadvantages of the influence of internet celebrities. This paper examines the typical cultural product design cases of Chinese internet celebrities and their influences on China's cultural industry. Qualitative research and Literature analysis are the main methods used in this study.
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