Abstract

This paper will take the design of blind box products, which has risen rapidly in the cultural industry in recent years, as the research object, aiming to analyze its reference and application in the cultural and creative industry. Taking the development status and trend of cultural and creative industry as the background of the research, the psychological and emotional design of blind box products are deeply discussed. By combining development and protection, we will dig deeply into national cultural resources and update the design form of cultural and creative products in the market. Using blind box effect to promote the role played in the development of cultural and cultural entrepreneurship and reasonably adjusting the design of cultural and creative products by means of reference is of practical reference significance for the development, design and marketing of cultural and creative products.

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