Abstract
The design and development of museum cultural & creative products originated from the needs of museum management and development, the promotion of Cultural and Creative Industry Park and the rise of new museology. Museum resources are cultural resources that can be utilized and developed, which provides the basic conditions for the design of cultural products. Through in-depth excavation and utilization of its own cultural advantages, museums can design and develop products that are popular with the public. The design and development of cultural and creative products in museums are affected by various factors, but actively seek strategies and ways to solve problems, they still have broad research and development prospects.
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