Campus Cultural and Creative Products Design Research in Inner Mongolia Honder College of Arts and Sciences

Abstract

Inner Mongolia Honder College of Arts and Sciences, as a young private College, needs to strengthen brand culture construction in the development process. The design and development of campus cultural creative products is an important channel for brand construction and promotion. It not only reflects the campus environment, humanistic style and spiritual culture of colleges and universities, but also undertakes the important task of inheriting excellent traditional culture of colleges and universities. Therefore, the design and development of campus cultural and creative products is of great significance to the development of Inner Honder College of Arts and Sciences.This paper takes the embodiment of the value of campus culture as the starting point, analyzes and extracts its cultural elements from the perspectives of humanities and regions, and materializes these cultural elements into creative products, providing theoretical basis and practical reference for further research on the design of cultural creative products of colleges in the future.