The Application of Psychology in the Design and Research of Cultural and Creative Products

Abstract

Cultural and creative products have great particularity compared to ordinary goods, so in the design and research process of cultural and creative products, it is necessary to fully pay attention to the study of people’s psychology, so that it can better meet people’s spiritual and psychological needs. This paper combs the theory of cultural creative products, analyzes in detail the problems existing in the design of cultural creative products in China, and expounds the application of Social psychology, consumer psychology and design psychology in the design, so as to gradually improve the design and research of cultural creative products, and make them have rich cultural connotation and era characteristics, So as to meet the growing spiritual and psychological needs of people and promote the rapid development of Creative industries.