Abstract

The study of organizational culture represents a complex pattern of beliefs, expectations, ideas, values, attitudes and behaviors shared by the members of an organization, which evolves over time. Specifically, organizational culture includes: Routine ways of communicating, such as organizational rituals and ceremonies and common language; the norms shared by individuals and teams throughout the organization; the dominant values held by the organization; the philosophy that governs the organization's policies and decision making; the rules of the game for getting along in the organization or the "tricks" a newcomer has to learn to become an accepted member; the feeling or climate conveyed in an organization by the physical layout and the way members interact with customers, suppliers and other external parties. In this work the need for an approach to Organizational Culture in the microenterprise Peletería la Michoacana is based, where the concepts are taken and illustrated with results in a practical case, with the General Objective of implementing in the Peletería la Michoacana a corporate culture, which transmits a sense of identity to the members who belong to the organization, and facilitates the generation of commitment to something bigger than individual interest. Specific objectives: To define boundaries or create differences between an organization and others; To be a company that gives meaning and control to guide and shape employees' attitudes and behavior. Organizational culture provides the ability to act strategically and efficiently through business values. These indicate the way in which the different business needs can be solved, as well as the direction that all members of the company will follow.

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