Flexible Manufacturing for the Promotion of Companies

Abstract

There are companies that add a free souvenir to the sale of their products; they contribute to increase the satisfaction of their "heavy users" in their purchases by receiving an extra gift. A very good promotional strategy is to periodically update this souvenir, and generally this strategy is applied according to the results of a market research on the identified tastes of the customers, and then marketing should be used for the design of the gift products. The souvenir suppliers need to have processes that can be adapted to each change requested by their customers, they must have flexible manufacturing. A review of the literature on the promotion of products destined to customers through gifts was conducted, as well as the fundamental aspects to consider in flexible manufacturing for promotional purposes. It was found that it is necessary to have technology for information management that integrates the disciplines of flexible manufacturing, marketing, information technology, design, and costs for souvenir suppliers to effectively meet their commitments; they will have the information in real time; digital information management will involve innovation in the information systems of enterprises: supplier, customer, advertising, and souvenir designer; it will involve business-savvy CIOs; it will also involve digital twin simulation and automation of the production process for effective implementation of flexible manufacturing.