Exploring the Curriculum Reform of Ideological and Political Theory Courses in College's Specialized Courses -- Taking Pharmaceutical Marketing as Example

Abstract

The implementation of curriculum ideological and political teaching reform plays an important role in the realization of the goal of moral education in colleges and universities. In the process of teaching reform of pharmaceutical marketing, we should fully explore the factors of value shaping, knowledge imparting and ability cultivation in professional courses, organically integrate education and talent cultivation, and cultivate high-quality pharmaceutical marketing talents.