DIGITAL TRANSFORMATION OF BUSINESS: APPROACHES TO EVALUATION OF PERFORMANCE, POTENTIAL, MANAGEMENT

Abstract

The problems of digital transformation of business have been analyzed in the context of global trends. Relevant approaches throughout processes of digitalisation have been presented. In the paper the specific components for the modern phase of transformation have been presented, which should be review according to the potential of the new technologies appearance, especially in Deep Tech, and within innovation ecosystem development positive dynamics in the modern world. During last several years nearly all clusters have felt fostering of changes, caused by digitalization, and this has been defined in the paper. A lot of changes have not only been caused by customers "pains", but by the necessity of the companies to transform and to change their business-processes, and not only pivoting in revenue streams or costs, but each of the components of digital business-models, and, thus, to further force the companies to accelerate. The factors which are affecting digital transformation have been disclosed as well, and they are useful in tracking the impact of digital decision management for increasing performance of business processes. Each of the factors that have been presented for sure should be recognised within the specifics of business, because the development of the clusters itself has a strong influence on its. Mentioned, that all factors should be adopted or re-adopted for each cluster to validate or revalidate approaches to evaluation of performance of digital transformation of business. In the paper attention has been paid to the necessity of usage of clusters’ functioning results to determinate evaluation criteria and its validation to disclose the real situation with digital transformation in companies, and data analysis results – to implement them to increase effectiveness of measuring of digital transformation. The proposed, generalised purposes, components and factors could be recognised as the foundations for further researched within decision management, and for analyses of the potential of digital transformation, choosing and implementing digital solutions for business. And, regarding digital markets need to pay attention not only to potential, but to capacity of the organisation to react (have overreaction) on fast changes on global markets.