ІННОВАЦІЇ В КОМУНІКАЦІЯХ ТА НОВІ ПІДХОДИ ВЕДЕННЯ ПЕРЕГОВОРІВ

Abstract

The article examines how technological progress and the speed of innovation determine the competitiveness of organizations, changing approaches to communication and negotiations. Digital technologies such as e-mail, instant messaging, video conferencing, and social media enable fast and efficient information sharing, allowing for real-time communication without geographical and time constraints, which is changing not only the way we interact on a personal level, but also has a significant impact to business negotiations, where the use of analytics and artificial intelligence allows better understanding and anticipation of the needs of the parties, leading to more productive and strategically profitable deals. It was found that innovations have a cultural dimension, ensuring the need for knowledge and understanding of the cultural characteristics of international partners, which is key to globalized relations. An important issue accompanying digitization is ensuring information security and privacy, especially given the growing dependence on digital tools. Social networks expand communication possibilities, but also affect the nature of interaction, creating phenomena such as "echo chambers" that can limit the diversity of perspectives and depth of understanding of different issues. At the same time, artificial intelligence and machine learning play an important role in improving communication processes, enabling automation and improving customer interactions, reducing costs and increasing efficiency. Innovative platforms and tools such as Zoom, Slack, Salesforce, and DocuSign have been identified as changing the way negotiations and business interactions are conducted, making processes more flexible and adaptable to the global market, which underscores the need to integrate the latest technologies into business strategies to achieve sustainability and competitiveness in a dynamic business environment. Exploring the latest innovations in communications, such as artificial intelligence, machine learning, social media, and virtual reality, gives companies the tools to optimize internal and external communication processes.