Abstract
The aim of this paper is to investigate the role of digital transformation (DT) and how it helps companies to face the challenges of a competitive dynamic market. Digital business transformation is a necessity for companies that want to survive in the modern world. Contemporary conditions of market competition are characterized by the digitization of economies and its current progress, as well as all related consequential changes in that process. Digital transformation changes the business organization in all segments and affects not only companies, but also society, the environment and institutions. In this paper, we discuss the hotel sector and listed some of the examples used to shed light on how digital transformation has affected business and contributed to sustainable development. The goal of the research was to point out the need for rapid digital transformation in the hotel industry, and to emphasize the importance of sustainable development in tourism using the benefits that digital transformation provides. In its initial part, the paper will provide an overview of the current literature on digital transformation and a definition of the mentioned terminology. The second section of the paper discusses the status of digital transformation in the hotel industry and its positive impact on sustainable development. In the latter section of the paper limitations are provided, and implications for future research are considered.
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