Abstract
This essay focuses on the historical development of Shengjing culture, the application research of cultural creative products, and the design research of Shengjing cultural creative products. The involvement of Shengjing culture not only broadens the mind for the design of cultural creative products but also lays a solid theoretical foundation for the design and research of Shengjing cultural creative products. This essay deeply discusses the cases related to the design application of cultural creative products, defining the problems in design, present situation, research conception and strategy of Shengjing cultural creative products. The design and promotion of Shengjing cultural creative products provide significance to develop Shengjing culture, improve the developing level of creative industry, and promote the increase of local economy.
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