Abstract
The paper deals with a barrier-free environment in terms of its purposes, creation, and importance. It justifies the question of why the free-barriers issue deserves to be a topic of immediate interest within everyday life and mass-media content. To take into consideration the participation of medical, research, and education specialists, the paper explains and justifies the key role of mass media that have developed methods and strategies for presenting the current situation and issue to responsible agents in public administration as well as executive, law-making bodies. The emphasis is given to legal coverage and support to implement international standards in this field. Mass media can find out responsible and decision-making persons that can improve the situation and mood of physically disabled people and significantly improve their lives. The paper explains media strategies and presents authentic examples from the online world of mass media.
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