CRITERIA CONTENT OF ANIMATED SERIES UPIN AND IPIN FROM THE VIEW OF PRODUCTION LES’ COPAQUE COMPANY

Abstract

Local animated works face great challenges when faced with animated films from the west, especially from the aspect to sustain the processing and organising of the product and company. However, the development of technology and organizational knowledge nowadays has made local producers able to market their animated series proudly and have their fans in the entire local media and internationally. Les Copaque, which publishes the animated series Upin and Ipin, has taken up the challenge with a line of young creators to internationalize the Upin and Ipin Animation series as well as introduce the country's special culture as it has a diversity of races and cultures and lives in peace and tranquillity. Therefore, this article seeks to explain the criteria used by Les Copaque to produce the animated series Upin and Ipin. This study used an online interview method using Google Meet with the Creative / Technical Director and New Media Head and Head of Public Relations. The results found that all criteria are along with the key dimension of involvement, consistency, adaptability and mission in the theory of Organizational Culture and Effectiveness by Denison and Mishra (1995).