Abstract
One out of every two microenterprises survive during the first 5 years of its operation, due to factors such as lack of knowledge about the business environment and its administrative and financial structures, on the part of its managers and employees. In this scenario, competitive intelligence (CI) represents an alternative solution in the midst of the current changing and accelerated pace of doing business, including those associated with the Covid19 pandemic. However, the existing competitive intelligence implementation methodologies are currently very complex and costly for smaller companies, which is why this non-experimental cross-sectional research is based on the creation and systematic validation of an agile and practical tool to identify knowledge, attitudes and practices (KAP) on CI, starting with a systematic review of the state of the art related to the concepts of microenterprise and CI, a review of Competitive Intelligence questionnaires and Knowledge, Attitudes and Practices (KAP) questionnaires; and then a content validation by experts, and culminating with a pilot application to measure its reliability through Cronbach's Alpha index; resulting in a tool that favors methodologies or managerial, scientific, commercial or governmental actions that promote the competitive permanence of microenterprises, and therefore, the sustainable economic development of the regions
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call