Analysis of Properties of Deconstruction & Hair Expression Components in Maison Margiela COLLECTION

Abstract

Purpose: Art, fashion, and beauty in modern society are changing the trend of fashion with the development of the fourth industry. As the self-beauty method through SNS such as YouTube and Instagram is widely known, the social value of hair designers is decreasing. In order to increase the value of hair designers, it is meaningful to analyze the characteristics of deconstructionism and hair expression elements in the Maison Margiela collec-tion to understand the modern trend and to present a method of creating creative hair design. The purpose is to increase the value of the hair designer. Method: Maison Margiela Collection 2015 S/S-2019 F/W photographs are extracted from professional fa-shion magazines Livingly, First View, and Vogue for analysis. Three experts participated in the analysis to re-duce subjective views of the data and increase reliability, and analyzed using the SPSS WIN 25.0 program. Results: Property cross-analysis of the Maison Margiela collection & Properties of Deconstruction suggests that 2019 F/W for Differance, 2016 S/S for Uncertainty of Meaning, and 2018 S/S for Decomposition are signifi-cant to each other. The hair expression component results were highest in form 2016 S/S, texture 2019 F/W, color 2016 F/W, and object 2018 F/W. We can find the significances between these groups. Although object accounted for the largest portion in Uncertainty of Meaning, and Decomposition, and also Differance ac-counted for the largest proportion in deconstruction Hair Expression Components per properties, we found that there was no significance between them. Conclusion: Deconstruction & the expression components expressed in Maison Margiela are related with each other, and objects were high in all categories of deconstruction and Hair Expression Components. objects can be seen as enough to express individuality as a hair expression element. In order to enhance each individu-al s personality and expand the hair expression elements, hair designers should increase the social Value of the individual hair designer by presenting various directing methods tailored to the customer during styling.