Application Values and Paths of Traditional Decorative Pattern in Cultural and Creative Design

Abstract

The core of the development of cultural and creative industry lies in innovation on the basis of inheritance. Therefore, in the cultural and creative design, we should strengthen the inheritance and reference of traditional excellent cultural elements, especially for the innovative inheritance of traditional decorative patterns. The integration of traditional decorative patterns with cultural and creative product positioning and design concept will bring new breakthroughs in visual communication and design, which not only realizes the re-creation of art, but also realizes the promotion of traditional culture. Tanking the application of traditional decorative design in cultural and creative design as a research topic, this work clarified the connotation of traditional decorative pattern connotation and the value of its application in cultural and creative design. Based on the perspective of traditional culture inheritance, the application ideas and measures of traditional decorative patterns in cultural and creative design were discussed to bring out both traditional decorative patterns and modern cultural and creative design.