The Development and Strategy of Chinese Cultural and Creative Design

Abstract

The development of cultural and creative industries has maintained a good momentum and an important role in the socio-economic system. It is becoming increasingly prominent. Based on the particularity of cultural and creative industries, we believe that it is necessary to learn from the advanced experience of foreign countries on the basis of innovation and development, the development path with Chinese characteristics of cultural and creative industries. In this paper, the design development of cultural and creative industries at home and abroad to sort out study on the sustainable development of design theory, hoping to explore the future development of China's sustainable cultural and creative industries, which have great significance for the promotion of cultural and creative industries to achieve sustainable development. Therefore, based on the study of sustainable development of cultural and creative industries design, design strategy and practice is the focus of this study.