Abstract
The article discusses a research that sought to investigate Elle magazine’s fashion editorials reception considering the senses, uses and appropriations made by readers residing in Porto Alegre (RS), Brazil, and its relationship with female identity. The text recovers the theoretical and methodological proposal outlines constructed to support the research, considering the media’s role in the fashion consumption configuration, the prospect of reception’s understanding as a place of sense production, and the female identity mediation and methodological strategies built to deal with this issue. This article also discusses the research results, pointing to the relations established between female identity and fashion consumption in the analyzed magazine. Key words: female identity, fashion, magazine’s reception.
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