Abstract
The consumption of halal fashion in Indonesia increases yearly. In 2021, the consumption of halal fashion by Indonesian Muslims was recorded at 20 billion USD. The study aims to determine whether the purpose of the halal fashion concept is a part of Islamization or a commercial activity to make a profit. This library research was done by collecting data and information through research results, journals, books, and materials related to the research problem. Findings show that the halal fashion concept applies Islamic values to fashion which then becomes a commercial activity and make profit since business in halal fashion is promising. Keywords: halal fashion, Islamization, commercial activity
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