Abstract
The article is devoted to a detailed analysis of issues of postage stamps of the world during the first half of the XIX - beginning of the XXI century. The study is based on the study of the image content of postage stamps of the standard type, which are the most widespread and intended for long-term technological use. The main content of the study is the analysis of symbols of statehood on the background of postage stamps, which act as a carrier of historical information. The postage stamp reflects the historical and cultural heritage of the country and the prospects for the development of culture around the world. Performing its main technological function, a postage stamp with elements of symbolic load automatically formulates – attributive. In this sense, it is not just an artistic miniature, it acts as a kind of matrix that has the ability to connect history with the present. The plots of postal issues cover significant events in the history of the state, with their assistance the historical and cultural heritage is popularized. Therefore, the postal administration of Ukraine is directly interested in the plots depicted in postal issues. Due to its wide distribution in the world, and based on the communicative function of the postage stamp, it is advisable to reproduce the symbols of statehood – flag, coat of arms, national currency, maps, parliament or legislature, national monuments, portraits of national and political leaders who testify to the sovereignty of the state. As a way of understanding the past and perceiving the present, the postage stamp expresses a single concept: historical memory – artistic image - the sovereignty of the state. Possessing a semiotic aspect, the postage stamp fits into the general symbolic, symbolic theory of the image both art, and information. The high artistic level and content of the plots are visual forms that encourage the study of national symbols and form a positive attitude of domestic and foreign collectors to the issuing state.
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