Історико-культурна спадщина України крізь призму маркознавства

Abstract

The article presents the definition of the study of stamps as a separate area of research of historical and cultural heritage of Ukraine. Views on the postage stamp as a historical pictorial source, through which the historical, national and cultural memory of people is fixed, are revealed. A review of the prerequisites for the scientific study of postage stamps in the field of humanities shows them as unique representatives of the national historical and cultural environment. The significance of addressing the issue of scientific study of postage stamps (philately) as a carrier of cultural and historical heritage is observed in the context of historical, philosophical, cultural and art studies. The practical value of the research is concentrated in the circles of collectors, profile museums of the post office, in archival funds, which keep general, documentary collections of postage stamps. In the process of the research, new research-interdisciplinary direct connections have emerged, which reveal aspects of philately from the point of view of psychology and philosophy. Taking into account all the achievements of interdisciplinary research, we consider historical explorations of preservation and translation of the historical and cultural heritage of Ukraine on postage stamps important and promising in the context of scientific and theoretical as well as empirical and applied Heritage Studies. All the above leads us to determine the purpose of the study, which can be described as identifying the conceptual foundations of the postage stamp not only as an independent object of cultural heritage, but also understanding the process of coding Ukraine’s sovereignty at different stages of statehood developing the postage stamp as a carrier of the historical and cultural heritage of the nation and the state. Scientific prospects for further elaboration of this topic in general and in its systemforming elements in particular are seen in the need to increase the importance of further scientific study of cultural heritage of Ukraine through the prism of postal miniature, where the object of study focuses on revealing the concepts and the practice of philately in stamp publishing cultural environment.