아웃도어 레크리에이션 몰입, 친환경태도, 미세먼지위협인지, 친환경제품 구전의도, 친환경제품 구매의도의 관계

Abstract

This study analyzed the relationship among outdoor recreation flow, eco-friendly attitude, fine dust threat recognition, eco-friendly product word-of-mouth, eco-friendly product purchase intention to provide the fundamental data for using outdoor recreation as the effective method of environmental education and designing convergence education. The samples of this study was a total of 150 members of mountain clubs from 13 universities of Korea Student Alpine Federation and 7 universities of Daegu-Gyeongbuk Student Alpine Association. Followings are results of this study. First, outdoor recreation has a positive effect(+) on eco-friendly attitude. Second, eco-friendly attitude has a positive effect(+) on fine dust threat recognition. Third, eco-friendly attitude has a positive effect(+) on eco-friendly product word-of-mouth intention. Fourth, eco-friendly attitude has a positive effect(+) on eco-friendly product purchase intention.