A Study on the Effect of Environmental Education Using the Advertisement on Children’s Eco-Friendly Attitude and Environmental Preservation Knowledge

Abstract

This study was to develop environmental education activities using advertisement as well as investigate the effect of environmental education using advertisements on children`s eco-friendly attitudes and environmental preservation knowledge. The effect of the environmental education activity using advisements was examined based on 24 children aged five attending a daycare center located in Incheon metropolitan city (12 in the experimental group and 12 in the control group). This study was executed 12 times (twice a week) in both the experimental group and comparative group as the environmental education using advertisements was developed and executed in the experimental group as environmental education according to the life theme`s in the Nuri curriculum of the comparative group. The instruments used in this study were the children`s eco-friendly attitude scale (two factors, 18 items) and environmental preservation knowledge scale (four factors, 16 items). Children`s eco-friendly attitude and environmental preservation knowledge were assessed by pre-tests and post-tests using the SPSS ver. 18.0 program. Results indicated that after 6 weeks application, the experimental group exhibited higher scores than the control group in the children`s eco-friendly attitude as well as environmental preservation knowledge. This study showed that environmental education activities using advertisement had a positive effect on children`s eco-friendly attitudes and environmental preservation knowledge.