Abstract
The purpose of this study is to investigate the college selection factors recognized by prospective freshmen in the college selection process, and to analyze the factors affecting them. Various data related to the educational performance of local four-year universities were collected. The results of the survey on university lecture evaluation, curriculum satisfaction, core competency diagnosis, freshman admission rate, enrollment rate, and employment rate were analyzed through correlation and regression analysis. Some factors showed a positive correlation among freshman recruitment rate, employment rate, core competency diagnosis, curriculum satisfaction, and lecture evaluation. In addition, as a result of regression analysis to determine how much the freshman recruitment rate was predicted, the employment rate was adopted. By analyzing these factors, it was found that increasing the employment rate is important for the survival of local universities.
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