Abstract
This paper aims to explore the changes in the perception of Korea before and after the arrival of Chinese students who chose culture and art-related majors based on their affinity with Korean culture. Based on previous studies, the country image was divided into four areas: economy, politics and relations, nation, and culture. A deep interview survey was conducted and analyzed to examine the changes in the country image. The economy image changed from city image to consumption image, the politics and relations image changed from Korean understanding to Korean understanding, and the country image changed from social atmosphere perception such as organizational culture to cultural arts participation. These changes in country perception had an impact on the adaptation of Korean life, stress coping, stay and employment of Chinese students.
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